How to Use LinkedIn to Build Real Business Relationships
LinkedIn isn’t a broadcasting platform, it’s a relationship tool. Here’s how to use it the way it was intended.
Networking
Networking gets a bad name because most of it is transactional. After hosting more than 300 events I am convinced the opposite works better: fewer, deeper relationships built through consistent contribution. These articles cover what actually happens at a good event, how to use LinkedIn as a relationship tool rather than a broadcast channel, and how to follow up in a way people remember.
The Art of Networking: Lessons from Hosting 300+ Events
After hosting over 300 networking events across two countries, here are the strategies that actually work for building meaningful professional relationships.